Growth of Kiosks in the Hospitality Industry
Hotel managers who were surveyed in 2011-2012 said touchscreen technology helps hotels improve communication with customers and operational efficiency. Here are some facts about hospitality kiosks.
What’s Driving Kiosks Adoption in Hotels?
- 92% Customer service
- 35% Competitive differentiation
- 67% Operational Efficiency
- 29% Increase revenue/up-selling opportunities
Top Applications for Hotel Kiosks
- 81% Check-in, check-out, and room selection
- 56% Maps, directions and area information
3 Most Common Features of Hotel Kiosks
- 31% Internet information/access
- 40% Loyalty program for sign up/account access
- 21% Food and beverage ordering
What’s Driving Kiosk Implementations in Quick Service Restaurants?
- 71% Customer service
- 67% Operational efficiency
- 36% Competitive differentiation
Kiosk Deployment Plans in Hotels
- 19% Will consider deployment in 2+ years
- 13% Will deploy in 1 to 2 years
- 9% Will deploy within 12 months
- 16% Already deployed
- 43% No deployment plans
