If you missed part one of our roadmap to convincing colleagues to buy-in to a self-service kiosk project, we discussed effective ways to communicate the revenue generating possibilities of automated customer service with busy executives. As business executives tend to be bottom-line oriented, a conversation about return on investment is critical, and studies consistently show that kiosk deployment, regardless of industry, is a…
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If you’re in business, you’re in sales. At least that’s the maxim that acknowledges that no matter whether we ever meet an honest-to-goodness customer or not, each of us has priorities we believe should be higher inside the organization, projects that should be more imperative and data that should receive more urgent attention. You get the picture. And for every argument to acquire…
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According to a U.S. Census Bureau 2002 survey, there are more than 51 million individuals with disabilities in the United States. This demographic is estimated to account for more than $175 billion in annual discretionary spending, including more than $35 billion spent on dining out and more than $13 billion in annual travel expenditures. With such a large number of disabled individuals in…
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The modern loyalty program was born in 1981, when American Airlines introduced the first frequent flyer program. It now boasts more than 50 million members, and over the past 35 years, loyalty programs have spread to a wide variety of industries including casinos, restaurants, supermarkets, movie theaters and more. Today, more businesses are turning to customer loyalty kiosks as the foundation of their…
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One of the largest home improvement retailers saw their online sales grow by 37% in 2014. In 2015 online revenue grew another 36%, accounting for over one billion dollars in new online sales. For a business that is traditionally based on in-person sales at brick-and-mortar locations, this growth in online retail is both surprising and inspiring. One of the keys to this online…
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